built for regular people who want facts, not hype
You can build
a business to
create income
for yourself.
Everyone of us has a particular set of experiences, people we connect with, and things we’re involved in that can be fertile ground for finding business opportunities.
Everyday People Build is about sharing what I knnow from 25+ years of working in the corporate space for a Fortune 100 company and launching my own brands.
Why now
It’s never been easier to start.
Learn almost anything
Free videos, courses, and guides teach skills that used to take a degree or a mentor.
Use big-company tools
Free and low-cost apps handle building a store, designing a brand, and running your books.
Skip the gatekeepers
Today you can take your message, product, or service straight to customers.
Why it matters
When everyday people build, it benefits all of us.
For you
More income, more flexibility, and some control over your financial future, even through a layoff or illness.
For your community
More choice in where and what we can buy. Small + people-led businesses can put pressure on the big guys to do right.
Who this is for
Everyone who is overwhelmed with information about starting a business today or thinks they can’t do it.
Maybe you work full time, care for family, make things on the weekend, or keep noticing problems nobody fixes. Your everyday life is the starting point.
Here’s what it can turn into:
A skill becomes a service
A creative idea becomes a product
An interest becomes a brand
What you know becomes a digital product or course
A community need becomes a local business
A process that wastes time becomes software
How it works
Three steps. You only need the next one.
Step 1
See the Opportunity
Spot a problem worth solving and check whether people will pay for a fix before you spend a dollar.
Step 2
Learn the Things
Learn as you go. Pickup only what the next step needs: websites, online stores, pricing, AI tools. Explained in plain English.
Step 3
Build the Solution
Launch learn with the smallest, low cost, testable version or your product, service, or app. Get it in front of real customers, get their feedback, and improve from there.
When you’re ready for more
Real help priced for real people.
The EPB Blog
FREE
Get my informed + honest points-of-view on a variety of business, marketing, tech, and digital topics. Not a bunch of hype because a sponsor is paying me.
Guides & Playbooks
$29–$149
Step-by-step How-To guides and playbooks to walk you through doing the things you need for your business.
1:1 consult
$250/hour
One focused hour on your idea. I can help you identify potential markets, risks, and expand your opportunities. You leave with clear next steps.
Building an App?
$/Based on Need
I can help you from pre-build planning thru onboarding your first users. I can create your PRD, recommend a tech stack, provide engineering guidance for secure software, and more.